In the post-pandemic world, people have become more conscious about looking for a more stable source of income. During the pandemic, many employees were laid-off in downsizing, which in turn gave many people the idea to start their businesses.
Entrepreneurship isn’t as complex as it used to be, and you can even start it with minimum investment. Furthermore, it gives you the liberty to experiment with your ideas that you cannot while working for someone else’s business.
So, now you’re sure you want to become an entrepreneur, but you don’t know how to start and run a one-person business. Even though starting one-person companies has become increasingly popular recently with platforms like Shopify. But that doesn’t mean you won’t face any hardships – it comes with its own challenges. However, these challenges can be tackled by figuring out the right ways to run your one-person business.
Starting A One-Person Business
You have plenty of options to start a one-person business, and with a 14-day free Shopify trial, you can explore your options, or if you have a plan in place, you can test it in those 14-days.
- Starting A Shopify Store: You can open a Shopify store very conveniently with detailed step-by-step instructions
- Dropshipping Businesses: If you’ve planned on starting a dropshipping business, you can download the Oberlo app. It will help you source dropshipping products while also managing orders and fulfillment
- Print-On-Demand Businesses: If your business plan includes a print-on-demand service, you can download Printful, which will help you get cool designs.
Tips to Run a One-Person Business on Shopify
Now that you’re done with the easy part, here comes the critical one – running a one-person business on Shopify. You know what you want to sell but not how to do it – you’re probably not alone in this.
It can be a tough job as you’re doing it alone and have to manage everything single-handedly. However, it isn’t impossible, which is why we have collected a few tips that can guide you to running a successful one-person business on Shopify.
Use Shopify Apps To Manage Your Business
Running a one-person business means you won’t have any staff to assist you – this is where automation can come in as your savior. You can use Shopify apps to help you manage your business, watch reviews, and execute social media marketing. By performing multiple tasks simultaneously, these apps can save a lot of time and effort on your part.
Visit the Shopify store, and you’ll find a plethora of apps there that can be useful for running your ecommerce store. Most of these apps will also give you a trial plan which you can utilize to figure if that app works for you.
Thoroughly Research Your Competitors
The best way to ensure that you don’t make any mistakes while kick-starting your ecommerce business is to research your competitors thoroughly. Doing inside-out research of your competitors will allow you to spot their weaknesses. However, this isn’t a one-time thing – you would need to keep a constant eye on what they are doing.
There are many ways to achieve this: using their website, ordering a product, following their newsletters and social media platforms, etc.
Optimize Your Web Assets For Search Engines
All your web assets, including Facebook shop, Google listing, blogs, Shopify store, etc., should be search engine optimized. However, you need to ensure that the customer experience isn’t compromised to accommodate SEO.
This will help people find your store without paid marketing and save you a significant amount of money.
Invest In Great Content Marketing
Today, content holds significance in building your brand’s reputation or marketing your product and bringing traffic to your store. So investing in content marketing is never a loss; it helps you get the desirable ROI.
It would help if you write blogs related to your brand but just adding keywords to your content isn’t enough – the content needs to be engaging.
Utilize Alternate Sales Channels
Sales channels like Google Merchant Center and Facebook Shop allow you to set up your shop besides just listing it on Shopify. However, does listing the whole shop all over again on other sales channels sound like a hassle? You can use apps to sync your entire listing on Shopify to Google Merchant Center and Facebook Shop.
More platforms to sell your products means more customers for your business in the long run.
Running a one-person business can be a bit challenging initially. Still, it’s a hundred times better than working 9 to 6 to grow someone else’s business. Once you step out of your comfort zone, you can use these strategies to run and grow your business.