ActiveCampaign vs Klavyio: Which Is The Best One For Your Business?

Email marketing is something that businesses should consider to expand their reach and quickly increase revenue and conversions. Hence, if you want to take your email marketing to the next level, consider investing in a system that sends timely, personalized emails based on your contacts’ preferences.  

Essentially, it’s time to consider using dependable email marketing software. The right software can provide seamless tools for designing emails, creating data-driven segments, configuring automation, and closely monitoring your marketing campaigns. 

Although you can find an abundance of email marketing software on the market, you might want to check out what Klaviyo and ActiveCampaign offer. You might want to look at this comparison to help you decide on the right one for your business.   

A Comparison Of ActiveCampaign Vs Klaviyo 

Klaviyo boasts marketing automation along with an email platform that automates campaigns for your business. It generally aids in data access, analysis, and storage to ensure successful email marketing campaigns. 

ActiveCampaign is a cloud software platform that mainly caters to small and medium-sized businesses. The software combines several components: marketing and sales automation, email marketing, and customer relationship management (CRM). 

Points Of Comparison To Consider   

Depending on the type of online business you’re running, there are several points of comparison to keep in mind if you’re deciding between ActiveCampaign vs Klaviyo.   

Generally, if you’re running an online business that sells physical products online, consider Klaviyo. Meanwhile, if you’re not selling physical products online, ActiveCampaign may be a better option.   

Here are several points of comparison to keep in mind between ActiveCampaign and Klaviyo to help you decide on the most suitable one for your business.   

  1. Campaigns  

Klaviyo and ActiveCampaign have simple drag-and-drop campaign editors for creating email marketing campaigns. However, the only difference with Klaviyo is the dynamic feed.  

Once configured, you can sync a dynamic product block with your store. In essence, you’re no longer required to alter your emails per your inventory, which is advantageous if your business is solely committed to selling physical goods. 

  1. Dashboard  

When it comes to the dashboard, Klaviyo can provide you with insights on revenue and the earnings from your campaigns. The software provides the essential information eCommerce business owners need. Apart from total revenue, you can see everything at the campaign and automation levels. 

On the other hand, the dashboard of ActiveCampaign displays information about your contacts. When comparing the dashboards, Klaviyo prioritizes revenue, whereas ActiveCampaign prioritizes contacts and client engagement. 

  1. Segments   

You can utilize any data to segment contacts based on repeat purchases, average order values, non-opted in, and many more. Generally, depending on the available data, you can create segments. 

In Klaviyo, it has data feed, reporting, integration with Shopify, and analytics, which shows that the software prioritizes data. Klaviyo provides the most adaptable segmentation among the various email marketing tools. 

As for ActiveCampaign, it offers a segment builder that’s readily accessible all over the platform. In most cases, it’s a floating feature that enables you to make segments as you go. Although ActiveCampaign’s segment builder is a handy tool, Klaviyo has more data storage capacity, better options, and greater flexibility for segmenting contact lists. 

  1. Automation  

Both Klaviyo and ActiveCampaign provide automation builders that you can easily configure. 

The automation in Klaviyo is known as flow. Generally, the flows enable you to trigger messages and send emails depending on customer action, including purchasing a product, subscribing to a list, or cart abandonment. These variables will determine the appropriate suggestions, such as welcome, win back, or browse abandonment. 

Meanwhile, ActiveCampaign offers better automation features with more triggers and options. There are more templates—referred to as automation recipes—that you can use in ActiveCampaign. The availability of a collection of automation recipes organized by industry in ActiveCampaign is a benefit. 

  1. Integrations  

In terms of integrations, both ActiveCampaign and Klaviyo offer a wide range of integrations, including those with all widely used eCommerce platforms and third-party services. Integrations are links between software that exchange information with one another. However, integrations aren’t the same. The main distinction between each software is how it stores data. 

In Klaviyo, it includes past data, while ActiveCampaign is limited to only the latest activities. Even though not every business needs historical data for campaigns, segmentation among eCommerce businesses depends on it. 

  1. Support   

Both ActiveCampaign and Klaviyo offer live chat and email assistance as well as a wealth of resources, including articles and videos. 

Weekend hours for Klaviyo’s email support are 10 a.m. to 4 p.m., and weekday hours are 6 a.m. to 10 p.m. As for live chat support, there are limitations. ActiveCampaign provides 24/7 email support as well as periodic live chat assistance. 

  1. Reporting And Analytics   

You probably know that Klaviyo is all about using data to enhance the effectiveness of campaigns for eCommerce businesses. Hence, when it comes to analytics, Klaviyo boasts the flexibility to build dashboards with live data, which can include revenue, popular products, number of subscribers, and many more.   

ActiveCampaign, on the other hand, showcases reporting, including click-through rates, deals, and many more. It’s more all-encompassing than Klaviyo. 

Final Thoughts   

In the email marketing industry, both Klaviyo and ActiveCampaign are trustworthy choices to consider. They have become the top brands in email marketing automation over time.  

By taking a close look at the comparison between ActiveCampaign vs Klaviyo, it provides you with an insight into how both brands work. Both platforms can give you the tools to help your email marketing efforts, depending on the particular needs of your business.