Any business looking to expand and grow in the 21st century has got to have a compelling online presence, and that begins with the design of a business website. Your website is a great starting point for your online presence, but you’ll need a good design to get anywhere with web users.
Give your business a leg up against the competition with a really well crafted website design. Take a moment now for research, and read through these tips on which elements are most important for a well-built business website.
Learn the value of SEO
Search engine optimization is something you need to understand when you’re working on building your business website. Building with the concepts of SEO in mind will help you to craft pages that will fare well in the SERPs (search engine results pages).
SEO is about driving visibility. Ranking on the first page of the SERPs is important, because not many people even look at the second page of results in a search query. SEO will help.
Invest in communication
Making a connection with web users is a big purpose of your business website design, and a well crafted contact page is a great place to start providing a place for users to connect with your operation.
A great contact page has several different methods of making a connection that better serves your business online. This contact page for pest control professionals presents a stellar example of what a good design looks like in action.
Build for simplicity and speed
A good business website is easy to use. Web users need a quick and concise experience, as that is the flow of commerce today. Speed is essential too. You need a site that loads quickly, as web users will move on to another page within just a few seconds if your pages fail to properly load.
Simplicity and speed will work hand in hand as you design. Keep tabs on your images too, and make sure they are formatted to continue the speedy theme of your site as you go.
Add elements of social media
Your website design can reach out to other popular parts of the web with some clever integration of social media sharing icons. Adding the sharing buttons in the right places throughout your website’s design is the best way to stir up some “shares” for your pages.
Blogging can enrich the experience
Blogging on your business website adds a reason for web users to spend time visiting your pages. A great blog gives users a reason to come back to your website for more information at a later time. Invest in crafting a blog presence that is enriching and informative on your industry and operation, so people can really connect with what you’re doing.