Online networking sites like Facebook, Linkedin, and Twitter are so overwhelming. These platforms, as well as others like Pinterest and Google+, have grown in popularity as a means for businesses of all sizes to interact with their target audiences. Your dental lab or office’s marketing and general plan should include social media if it isn’t already and Stomadent is a great example of these strategies in use.

Unlike with traditional advertising, social media marketing allows you to quickly and easily promote your brand while simultaneously engaging your clients (both existing and potential). Everyone appreciates a good deal, and the best part about social media is that it’s completely free. Here are four simple strategies to expand your dental lab or practice by utilizing social media: 

Advertise your goods and services 

Promoting what you have to offer to the world via social media like Facebook and Twitter is a great option. You will be able to get your message out to customers you might not have been able to before. There are a plethora of opportunities to spread the word about your business on social media, including the following: 

• The act of displaying one’s work, including “before” and “after” shots.
• Make your supporters feel special by giving them access to exceptional deals and encouraging them to spread the word. 
• Walk through of your lab or workplace.

Interact with existing and future clients. 

The use of social media has opened up new channels of communication between companies and their clients. Publish only what your supporters and following will find interesting. Be sure to share relevant industry news and events, solicit feedback from your audience through comments and shares, and reward them for engaging with your content. 

Questions are another fantastic method to interact with your audience. When pondering introducing a new service or developing advertising campaigns, this is a terrific approach to undertake some preliminary study. You can see how others react to it before committing to it. 

The most crucial point to keep in mind is that you shouldn’t feel like you have to be overly formal all the time; instead, you should embrace the opportunity to express yourself and have some fun. The level of involvement from your audience grows in proportion to the quality and relevance of the content you provide them. 

Construct a name for yourself in the market. 

As I mentioned before, establishing a web presence allows you to connect with current and prospective clients in ways that offline advertising can’t. You may use the content you share on social media to fortify your relationships with clients, attract new ones, and spread goodwill about your business and its products. When things go wrong, you can respond quickly and effectively on social media, potentially converting a detractor into an advocate and supporter. 

Get people to visit your website by any means necessary. 

Using social media to increase website visits is highly successful. Including a link to your website in your profile is the most blatant. However, the best and most widely used method is through the information you publish. Publish a teaser with a link to the complete piece on your social media pages if you have a blog. If you’re running any kind of specials or discounts, make sure to link back to your site so that people can learn more.