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How Event Venues Can Promote Their Business


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If there’s one industry that has arguably suffered the worst under COVID it has been events. Without face-to-face interaction, people have had to cancel big events from weddings to birthday parties, and that means there has been a big hole in the industry. This means that once events start up, there will no doubt be a push for event companies to promote themselves, and here’s how they can get themselves noticed.

Get up to date photographs

It may be difficult for clients to visit your venue for a while, and so the visual aspects of your website and brochures are more important than ever. Using a digital photography company to take professional photos will ensure the best possible finish and get your company noticed for the right reasons. Not only should you consider flat photographs, but also virtual tours and 3D panoramas, which can show off your space without people needing to visit. 

Hire an event coordinator

When people rent a venue, they often want more than just a space. Events are made up of lots of different parts that need to be dealt with and hiring an event coordinator is the best way to do so. That’s why so many venues have their own event coordinators, so that from the first phone call to the day of the event, everything runs smoothly. 

Add some great content

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In addition to beautiful photography, good content is key too. You’ll need to make sure your company has content that inspires people to book your venue, such as:

  • Information about the history of the building
  • Details about the best features of your venue
  • Practical information about the layout of the rooms and more
  • Information on what sets you apart from the other venues in the area

You may also want to put together a list of packages and prices that you can send to potential clients, as this will make it easy for them to price up their event with minimal fuss.

Get a licence to hold weddings

Anything you can do to make life easier for your potential clients will make them more likely to book your venue. Getting a licence to hold weddings can make your venue much more appealing and bring in more business. It’s worth ensuring that it’s as easy as possible for people to hold their events with you. When people are planning a wedding, they want to focus on seating plans and colour schemes, not getting license and paperwork, which is why you should ensure you’re organised and have these things in hand. This is another advantage of having a dedicated events person on your team who knows the ins and outs of the legal side.

If you’re an events business such as a venue, you’ll no doubt be wondering how to get back on track. 2021 and 2022 could be huge years for events, but you’ll need to work on your marketing and other strategies to get yourself noticed. You can then work on building your business and beginning to recover. 


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