Investing in a franchise business is a much more secure way of diving into the world of entrepreneurship. You’ll still own your own business. Yet, when you invest in a franchise, you’re buying into a brand that already has notoriety and credibility.
However, that’s not to say success will come easy. You’ll still have to put in the work to ensure people in your community know about your new business. You’ll also need to develop a marketing strategy that motivates people to come to your store.
We want to help you bring in new customers. Keep reading for a quick guide on how to generate more leads and increase your sales.
Boost Your Local SEO Rankings
Did you know that 88% of Americans conduct online research before making a purchase? If these shoppers are looking for products, services, or information relevant to your brand, it’s important that they find your website.
You can ensure more website traffic for these types of searches by improving your local SEO. To do this:
- Create a blog for your website and fill it with relevant and engaging articles
- Use industry-specific keywords and localized keywords
- Register your site on Google My Business
- Get backlinks from other blogs and local business websites
- Use internal and external links
Building up your organic SEO to attract new customers can take time. In the meanwhile, we recommend using pay-per-click marketing. This option allows you to pay for high rankings on Google.
Additionally, you can view here for more about working with an SEO agency that can expedite the process of boosting your search engine visibility. They can help you create content, acquire credible backlinks, and more.
Post Regularly On Social Media
One of the best ways to get new customers is by expanding your influence on social media. Start by creating a business profile on Facebook and asking all of your personal friends and followers to follow the account. Then, post regular content and encourage your followers to share it so their friends will see it.
You can also run fun promotions where people can earn free products or services through your social media profile. They can earn points toward the contest by following your account and engaging with your content.
Alternatively, consider investing in paid social media ads. These are incredibly helpful for attracting new customers because it puts your content in front of new audiences.
Invest in Local Advertising
Finally, while modern digital marketing is essential to your success, local businesses can also benefit from traditional local marketing tactics. This includes things like radio ads, television ads, promotional signage, and direct mailing.
These methods are ideal for getting new customers in your door. Community brand visibility is essential for local businesses.
Want to Bring in New Customers?
There are countless ways to advertise your new company and bring in new customers. We hope our quick guide helps pave the way to your success. And remember, you can never learn too much about business as an entrepreneur.
Before you go, look through some of our other articles to find more helpful business tips and marketing advice. Our blog was created to help business owners like you succeed.