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How to Improve Your Online Presence Through Social Media Marketing

How to Improve Your Online Presence Through Social Media Marketing
A businessman selecting a Online Presence Concept button on a clear screen.

Today, around 4.14 billion people use social media. Hearing this stat might have you dreaming about increasing your following and benefiting from it. 

Improving your online presence can be stressful and overwhelming. Since there are various tips to choose from; how do you know what to listen to? 

While it can feel overwhelming, it doesn’t have to be! Read this guide on how to improve your online presence through social media today. 

Produce Engaging Content

Your social media marketing strategy needs to include engaging content. Provide meaningful content to your fans to have them respond to your posts. 

Another way to do this is by having real IG likes to increase your online presence and reputation. Along with engaging content that’ll solve your customers’ pain points, have attractive images.

Use copywriting techniques for your content. Talk about your audience, not yourself. 

Ask questions, use videos, publish blog posts, and see what performs best. 

Limit Your Platform

Strategies for social media marketing need to focus on 1 or 2 platforms. Choose the platform that has the most of your fans. 

Some platforms include: 

  • Snapchat
  • TikTok
  • Twitter
  • Instagram
  • Facebook
  • YouTube
  • Pinterest 
  • LinkedIn

If you have a younger audience, Instagram and Snapchat might be best. TikTok is growing, so it’s best to use it before it’s harder to compete. 

LinkedIn is for professionals and business owners. Facebook has a variety of ages. Pinterest is excellent for nutrition, weight loss ideas, and bloggers. 

Use Social Media SEO 

Boost your online presence through SEO. SEO is short for search engine optimization.

When you’re online, and you type into a search, that’s a keyword. When you use hashtags, those are keywords. 

Potential customers are more likely to find your posts with these. Think about keywords as you put together videos and posts. 

Be Active

Be consistent with how often you are on social media. If you’re normally online on Tuesdays at noon, you’ll want to keep that up.

Figure out when your audience is online, and that’ll help you decide. Engage with influencers, respond to comments, and engage in others’ posts. Be active within your niche. 

Determine Your Goals

Think about your goals before you begin. Consider how you’ll achieve these goals through social media. Set a deadline, make a plan, and be specific about your goal. 

Think about your audience when you set goals. What could you post that they’ll find valuable? 

If you’re not sure what they’ll like, consider sending out anonymous surveys to your email list. Try to narrow down information about them, such as demographics, age, gender, etc. 

Run Contests

Consider running contests to increase the number of shares your posts will receive. Whether it’s gift cards, baked goods, or free products, you have options. 

Think about the social media channel that you’ll host it on. Promote it everywhere! 

Encourage your readers to share the post. Let them know that they’ll receive extra entries for completing tasks or sharing the contest. 

Use Sales Techniques Sparingly

Be too salesy, and you’ll turn people off. Keep your sales posts to a minimum. 

People want to build connections with you before they’ll buy your products. Build trust by providing them with meaningful content and responding to them. 

Create Engaging Photos

Your photos will grab the attention of your audience. Use image editing tools and stick to a style.

Check to see what competitors are doing. Sites such as Unsplash have free images for you to use. They even have images that you could buy.

You’ll also want images for opt-ins too. Opt-ins are when people sign up for your email list and then receive a free item. 

Sync Posts

There are social media tools to sync posts across various platforms. You’ll be able to track your social analytics with these tools. Keep track of all of your platforms under one tool. 

This way, if you decide to repost or update older content, you can reshare it across multiple platforms. See what converts and what doesn’t. 

Post in the Evening

Most people are off of work and relaxing in the evening. This is the perfect time to post. 

Consider what time your ideal audience will be awake since it can vary from your timezone. You could also use scheduling tools to plan when a post will pop up automatically. 

Use Your Brand

Use your brand in your posts. When you include your brand in the colors of your posts and use your logo, you’re creating brand recognition.

When customers recognize your brand, they’re more likely to buy from you. Be consistent with the colors that you choose and the content that you share. 

Use Interactive Content

Engage with your audience by having interactive content. Create a story where you ask them what type of content they enjoy out of 2 options. 

Ensure that you have a button that they can pick. You could also do this for recipes! Ask them which recipe sounds best. 

Reach Out to Influencers

Reach out to influencers in your niche who can promote to their audience. Many of their followers will listen to their recommendations. Research influencers in your industry and determine who you can afford. 

Understanding How to Improve Your Online Presence Through Social Media

After exploring this guide, you should have a better idea of how to improve your online presence through social media. Take your time deciding which tips and tricks to try. 

Would you like to read more informative and educational content for businesses? Be sure to check out our other articles today!