Artificial intelligence (AI) has become a staple in the marketing world, with nearly 80% of companies today using or exploring the technology. Specifically generative AI has become an important aspect of marketing. This type of AI is an algorithm that is fed existing content in order to create iterations with new content. This new content includes audio, code, text, pictures, videos, or even entire simulations.

Existing generative AI software like ChaGPT3 uses up to 45 terabytes. This is equivalent to 1 million feet of bookshelf space, 25% of the Library of Congress, and costs around $12 million to operate. Because of these astronomically advanced forms of AI technology, marketing professionals in all major industries are finding new ways to solve old problems. In fact, in the last five years, the use of AI has more than doubled. With email marketing, customer service routing, and marketing lead scoring at the forefront of its uses, the possibilities are endless.

AI can enhance productivity by up to 40%, as these tools are creating new opportunities for businesses everyday. Not only ChatGPT software, but also Make-A-Video, DALL-E, Bard, and Nova are all independent types of AI engines that experts believe will change the state of marketing as we know it. Although many businesses are still behind on their AI usage, the future is bright and there is much to look forward to. The time has come to forge powerful partnerships in AI marketing, launching businesses and technology users across the globe into a world of new possibilities.

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