The Do’s and Don’ts When Writing for a Blog Post

There are now around 600 million blogs online, with busy content writers producing as many as 2.5 billion blog posts every year!

If you’re thinking of getting in on the action, whether it’s for your company’s website blog or as part of a personal side hustle, writing for a blog isn’t as easy as many people assume. Or at least, writing the kind of blog content that people actually want to read isn’t!

From popular blog content ideas to blogging errors to avoid, keep reading to find out the top do’s and don’ts of blog writing!

DO Stick to the Point

Clear and concise writing is key when creating a blog post. One of the best ways to ensure that you stick to the point is to keep referring back to the title while you’re writing. 

For example, you might know tons about nutrition. But if the blog post is specifically about five foods rich in vitamin C, there’s no need to ramble on about fat and protein. Not only does irrelevant information confuse the reader, but you’re also wasting precious blog content ideas that you should be saving for other posts.

DON’T Go Overboard on Keywords

Using keywords throughout each blog post in a natural way will improve your website blog SEO and your chances of drawing in more readers. With the emphasis on the word natural. 

Stuffing keywords into a blog makes it clunky and difficult to read. That is, if anyone can even find it! Remember, keywords and other SEO essentials aren’t just another box to check, they’re meant to improve the reader experience. 

DO Proofread Your Writing

Your blog post content should present you as an authority on a certain subject. Unfortunately, when your writing is littered with typos and grammatical errors, it can be difficult to understand and can make you and your content appear less trustworthy. 

While tools like Grammarly help, they can only do so much. Make sure to proofread everything before you publish, or get someone to do it for you if your grammar skills aren’t as good as you’d like. 

DON’T Skip the Research

Unless you’re writing a personal diary, you’ll need to back up whatever you write with facts, figures, and clickable links. But only trustworthy information from reliable sources should make the grade. That means avoiding linking or quoting anything you find on a competitor’s website blog or an e-commerce site of any kind.

Instead, try to get to the original source itself. This way, you’ll access the true stats to interpret and summarize in your own original way. 

DO Switch It Up

All blog articles follow the same kind of format of presenting you with a question and answering it. But the key to keeping your readers wanting more is switching up the way you follow this format.

As these blog ideas show, list articles are popular but they’re not the only way to write a blog post. Make sure to combine list articles with mistakes to avoid posts, ultimate guides, how-to guides, comparison posts, and more! 

Do’s and Don’ts When Writing for a Blog Post 

As this list of do’s and don’ts shows, there are a lot of factors to bear in mind when writing for a blog post.

But, with this advice to guide you, it should now be a lot easier to navigate the world of blog content creation. 

Want more inspiring business insights? Be sure to check out our other blog posts for all the latest tips and tricks!