The United States alone is home to over 800,000 dental professionals with 25% of them being dentists. However, reports show that 1 in 3 of these practitioners are not busy enough. Dental practices are struggling to attract new patients, and when they do, it has never been harder to retain them in their businesses. This is largely due to many patients experiencing income insecurity, leading them to drop insurance, switch practitioners often or even stop going to the dentist altogether. Nearly 50% of new patients only visit a dental practice once, leading to fewer referrals, less revenue and slower growth.

Dental marketing and optimized SEO have the power to be a differentiator for dental practices. Targeted and intentional marketing efforts can help to improve competitive advantage, increase visibility, build reputation and create a dominant brand. Especially in the age of AI, strategically placed ads and thoughtful web design can be the difference between discovery and being lost in the search results. Further, research shows that AI discovery is up over 500% compared to traditional search methods. It is because of this that using SEO to break into AI overviews can keep practices top of mind and garner more attention as the market continues to become more saturated.