The CEO often receives all the glory, but recently, studies have shown that the second-in-command in some companies is the unsung hero. More than 40% of the world’s companies have filled the role of a COO, or a chief operating officer. This role is very malleable, and the job description often changes based on company or CEO needs.

There are many different types of COOs, with varying levels of involvement, importance, and workload. However, it remains consistent that a person in this position must be organized, possess acuity, and have an aptitude for pushing the company forward. It is because of these qualities that true second-in-command hires are rare. 

Despite their rarity, there has been a resurgence of COO presence in recent years. There is a clear need to hire such a position, however, many businesses still struggle with training and properly equipping their COOs for success. Because of this, companies lose up to 30% of their revenue annually due to inefficiencies. This inadequate training of second-in-command positions has sparked a need for reform in the industry, ensuring that these hires have the tools and training they need to make a difference. 
With the proper support and COO coaching, COOs can have a measurable impact on the success and growth of the companies they are a part of.