Using the World Wide Web to Help Your Business Grow

Virtually everyone in modern society has access to the electronic media and business has responded to this by marketing their products and services via websites. Consequently, the Internet is flooded with literally millions of websites promoting a host of products and services. 

Some design fundamentals

Ensuring that your website attracts large numbers of visitors requires the offices of a professional web page designer firstly to get them to the site’s home page, which requires an understanding of how search engines use algorithms to establish pecking orders. The site also needs to provide visitors with a very clear and simple interface that enables them to find what they are looking for easily. In other words it needs to be user friendly because if it isn’t most visitors will back out and look elsewhere.  

Showing people what you do

That’s covered, in a nutshell, the architectural aspects of your website. Now we come to the contents, which is where you, the proprietor, come in. As for the textual information, the golden rule is to keep it short, clear, and to the point – informative. Cut out the waffle; leave that to your competitors. If you want your potential clients to know that what you are offering is the best value for money, don’t tell them. Show them! Luxury Da Nang Villas do just that with slide shows of well-chosen photographic images that show the visitor what the resort has to offer. You don’t need to be able to read Thai script to get the message. Relevant pictures, video clips and graphics if well executed and strategically placed can have as much impact as well-chosen words. And although technology has equipped us with the means to create such inputs ourselves, much better results will be obtained if the task is placed in the hands of an expert. It’s money well spent.

The importance of a good customer experience

Job done? Not by a long shot. Having attracted growing numbers of clients it’s essential that they are provided with customer satisfaction. This will be achieved in different ways according to the products or services you are providing. For service industries such as hospitality this may involve staff training or the hiring of employees with proven track records. Manufactures and retailers have to provide customers with the quality they have paid for, reliable after-sales service and promptly honour guarantee agreements. Customer care has always been an important aspect of doing business because while a satisfied customer will share their sense of satisfaction with peers, a dissatisfied one will also share, to the detriment of your business. And in the modern world, the word will spread more quickly and widely than in the past due to the connectivity provided by social media. Images posted on Instagram and comments made in social media apps such as Facebook and Twitter have the potential to influence large numbers of potential customers. 

Essential knowledge

Establishing a business or business relationship in a foreign country is far more likely to be successful if, before doing so, you brush up on the culture and legal requirements of the country. Your home country’s trade department is likely to provide essential information on these matters as, for example, the Australian government does for those considering doing business in Thailand.