You Got Mail! Your Step-By-Step Guide to Increasing Conversions on Your Email Campaigns

We live in an era where the average person sees around 4,000 advertisements per day. To make sure your email campaigns stand out and lead to conversions, you’ll need to rethink the way you look at email marketing.

Curious to find out how you can start seeing better results? Keep reading for a quick and easy step-by-step guide on how to boost your email marketing without spending a fortune!

Only Market to Qualified Leads

As simple as it may sound, you can often chalk up the lack of response to an email marketing campaign due to a lack of interest.

Think about how you view email ads. How annoyed do you get when you open your inbox and see an email from a company you’ve only purchased from once?

Rest assured, a segment of your customer base feels the same way. However, that doesn’t mean you should throw the baby out with the bathwater.

Instead, it’s time to break out the analytics and find the most responsive customers. These are the people you’ll want to prioritize.

You can even use the emails clicked on the most as email campaign examples to learn from.

You’ll also want to pay close attention to those who open your emails but don’t follow through with a sale.

Members of this audience segment are known as marketing qualified leads. And as emailoversight.com points out, they’re some of the most integral potential customers as they’ve expressed interest in your business before.

Make It Personal

If you’re struggling to create attention-grabbing subject lines, here’s an easy trick: start personalizing! Data shows that personalized subject lines can boost email open rates by as much as 50%.

And adding personalization to your subject lines is easier than you might think. Most email marketing software has options for personalization, so it’s as easy as clicking your mouse or typing in the recipient’s name.

While it might be a smidge extra work, it’s worth it for a more successful email drip campaign.

Get to the Point

If you were to look at a collection of the most effective email marketing examples, you’d notice one thing they share in common: they get to the point, then they get out.

This is something to strive for. The shorter and more efficient your email, the better. You can also create email campaign templates to make the process even easier.

All marketing emails should follow a pretty basic premise:

  • Personalized subject line
  • Greeting/reason for contact
  • Information about the promotion
  • Call to action

It’s that simple! Each section of the body only needs two to three sentences max.

Optimize for Mobile Users

Most of your audience will see your email through their phone. Accordingly, you’ll need to ensure that all images, video, and GIFs come through as they would on a desktop email client.

There’s no reason for broken images, poor formatting, or long load times. What’s more, these aspects can make your business look unprofessional.

Optimization is easy and only takes a few moments, so there’s no excuse for poor-looking email marketing on mobile devices.

Improve Your Email Campaigns With These Easy Steps

Email campaigns are as effective and important as ever. With these tips, you can ensure your next campaign delivers fantastic results!

Plus, each of these tips only takes a few minutes to implement. So what are you waiting for? It’s time to make some great marketing emails!

For more helpful hints on strengthening your marketing, make sure to check out the rest of our blog!