A popular buzzword in the marketing world is customer engagement. As a business owner, it’s important that you keep your customers interested by engaging with them. The most successful brands are the ones that manage to keep the conversation going with their customers and boost sales as a result.
The great news is that engaging your customers is easier than ever thanks to the latest methods. Take a look at some of the best ways to engage your customers and boost your marketing strategy.
Technology is a wonderful tool for many different things—especially when it comes to marketing. Relying on manual processes to market your business can be time-consuming and downright boring. However, technology can help us engage with customers without having to do it ourselves. The idea is to encourage customers to interact with your brand by doing things like using QR codes to drive traffic to your website, creating an online customer loyalty program, or even creating digital content sent to them through a newsletter.
Have a Giveaway or Contest
One of the most effective methods for engaging customers is having a contest or a giveaway. People love a good deal, and they love a bit of healthy competition, so holding an event like a contest is a great way to get customers to interact. Whether it’s asking them to share content, or simply adding their tag, the idea is to give away something of value in return to one lucky winner.
Throw an Event
Throwing an event is a fantastic way to keep your customers engaged, and encourage them to interact with each other. Once upon a time, it was much easier to throw an event before the restraints of COVID started. However, the pandemic doesn’t have to stop you from this wonderful customer engagement method. Something as simple as a webinar can be conducted online, and it’s a great way to get your customers involved in your business community.
Start a Community Page
Starting a page where customers can ask each other questions, or share the latest news about your business is a great way to get a conversation going. Making your customers feel like they’re an exclusive part of an elite team is a powerful method for brand loyalty. When it’s appropriate you can do customer satisfaction surveys to make your customers feel their input matters. Whether it’s on Facebook or LinkedIn, the idea is to gather like-minded customers who have something to share with each other.
When interacting with your customers, you should be as authentic and genuine as possible. People can sense a phony marketing message, so steer clear of any one-size-fits-all marketing techniques that come across as insincere. Simply put, make sure your tone is genuine, and you can’t go wrong with your engagement!