Your website is the front door to your business online. If potential customers can’t find what they’re searching for or your site isn’t updated, they’ll leave and look elsewhere. You won’t get a second chance at making that first impression. Make sure your site is ready for prime time!
Whether you’re just getting started with an online presence or have had your site up for years, there are good indicators that you need to give your website a major overhaul.
The following are six signs that your website needs a major redesign:
1. Poor Design
The design of your website helps communicate your image to the online world. If your website looks dated or unprofessional, it gives potential customers the impression that you’re out of touch. You can’t afford to let design flaws leave a negative mark on your online image.
You may consider visiting a design agency in York or wherever you are. But if you’re design-savvy, you can create a fresh, updated web design yourself. Just be sure to design something clean and straightforward, reflects well on your company, and appeals to the target audience.
2. Low Security
Your website should be hosted on a secure server to keep it protected from hackers and malware attacks. The importance of a secure server can’t be emphasized enough to protect your company’s image and information. It’s the equivalent of having guard personnel on duty at your front door.
How do you solve poor security? Select a scalable hosting option that guarantees safety, availability, and excellent performance. Always be equipped with the proper security software to protect your site from hackers and firewalls to prevent illegal access.
3. Slow Load Time
When was the last time you checked your website’s speed? Your website load time shouldn’t be more than five seconds; otherwise, visitors will leave immediately.
In addition, a lack of caching to reduce server load or poorly optimized images can impact your site’s speed. Caching is a way of temporarily storing data, so the server doesn’t have to retrieve it over and over again. This saves bandwidth and reduces load times, which will help retain existing users and attract new visitors.
You can also use a content delivery network (CDN) or content distribution network to host your site, preventing low server speeds. It’ll reduce the load on your hosting servers and improve your website’s loading time, ultimately providing a better user experience.
4. Outdated Content
Current, relevant, and fresh content is essential for success online. It tells search engines you’re not just another expired website that’s long been forgotten. Even if your site is new, updating old content to the latest version helps drive traffic and rank better in search engines.
While there are multiple changes in the world of technology, it’s inevitable that you need to keep up with the trends. But how can you update content and attract potential customers with your product or services?
You can start by creating new pages or sections with updated information, including:
- Recent industry news
- Adding fresh blog posts
- Rearranging existing text without changing the overall message
- Adding new images or videos that are relevant to your topic at hand
5. Low Revenues
If you’re not generating enough revenue from your website, this could indicate that your site needs to be redesigned. Revamp your sales pitch or content and use social media marketing to increase traffic.
Your web presence is one of the most valuable assets for growing your business. Of course, no one wants to let that opportunity slip away! So, the more people visit your site, the better it is for your business.
6. Difficult Navigation
Your website navigation should be simple, intuitive, and easy to use. They’re designed for user convenience as it takes full advantage of the Internet without making users jump through hoops for your product or services.
If something looks too complicated, then you’ll probably lose visitors along the way. To simplify, a navigation structure allows visitors to find your products and services easily. Also, ensure your objectives are crystal-clear so the audience knows where to go and why.
Website redesigning doesn’t only entail aesthetics. It requires extensive research and thinking because it determines whether your business can generate more traffic, leads, and sales. Planning is essential when redesigning your website. Avoid missing pages, outdated content, and poor navigation to optimize growth.
Ensure that you cover all relevant points before redoing your website, either updating sections or creating new ones. Your website represents your business in the online industry, and the main goal is to attract and engage your target audience.