Search Engine Optimisation (SEO), The Basics

If you want to learn about search engine optimisation (SEO) then you’ve come to the right place, if you are prepared to try and put into practice new theories and ideas then you will get the very most out of what you are trying to achieve. This article aims to explain all of the key areas of SEO such as choosing the correct (keywords), making your site more accessible via search engines all the way through to building links that will funnel the traffic you require straight to your doorstep, or to your website at the very least.

What is SEO?

The term (SEO) relates to the process of manipulating and enhancing the chances of your website being seen by as many people as possible, the more people that see your website in search results following a search engine query should mean that you stand a chance of obtaining more views which in turn will hopefully mean more sales. 

The science behind SEO is a sweet one, but most people just don’t have the time needed to do all of this themselves, this is where you probably want to source the expertise of a specialist. Specialist companies can help you with SEO, https://www.prodocom.com.au/ offer many services; SMS or even fax marketing should you so wish.

To really understand the true power of SEO we need to look at what it is made up of;

  • Organic results – This is as it sounds, ‘natural traffic’. Organic traffic is any traffic that you haven’t had to pay out for.
  • Amount of traffic – As above, the more of the ‘right’ people that you have coming your way based upon search engine results the better it will be for your business. But they must be the right people who have ended up at your site based on searching for a particular ‘thing’.
  • Quality – Having more traffic is all well and good, but, if you are attracting people looking for ‘fork handles’ when in actual fact your company sells ‘packets of four candles’ then the whole process is counterproductive.

Why is it important?

With more people using the Internet than ever before, that should mean that you have the most customers that you have ever had surely? Not far all, in fact a lot of businesses are really struggling, some have even turned to investing in property in order to boost their business profits. SEO though is all about sifting, directing and then funnelling those customers towards your business. Things like social media adverts have played a huge role in the success of the people’s business’ over the last few years.

They can use data collected from peoples search habits and criteria that they have entered into the search bar, then generates some kind of advert that they might see, sometimes days later on one of the social media platforms or even in their internet browser. On the lines of cyber security, be sure to check this government website, there is some really interesting advice about staying safe online.

The art of subliminal and in some cases quite blatant, ‘if you know what you are looking for’ marketing is something that has started to become an everyday occurrence across all types of Internet platforms. “If you can’t beat them, then you may as well join them”, as the saying goes.