6 Unbelievable Benefits of SEO Audits

Has your online company ever had an SEO audit? Statistics show that about 81% of Australians in 2019 have shopped online, according to Web Alive. If you own or manage an Australian company, it needs to have an online presence and use search engine optimization. Meanwhile, SEO Sydney services might help to boost your company’s Google search rankings. When considering an SEO audit here are some key benefits you can get:

Free Audit

While not all SEO companies offer this feature, it’s certainly a perk worth considering. One of the main reasons is these audits can sometimes be worth hundreds or thousands of Australian dollars. It’s just the first step in optimizing your company’s SEO but is certainly a critical one since your company can’t fix SEO problems it hasn’t identified.

It’s important for your business to know the basics of search engines. Meanwhile, SEO specialists can help your company’s website boost its rankings on Search Engine Results Pages (SERPs). A free audit is an effective start of this process.

No obligation

Some SEO audits offer an SEO audit that’s not only free but also requires no obligations. This provides your business with useful information about how it can optimize SEO. You might decide to sign up for the company’s SEO services.

Meanwhile, if it’s a no-obligation audit, you won’t have to make any financial commitments. What’s most critical is to know the pros and cons of your existing SEO strategy.

SEO Specialists

When you have an SEO audit conducted, you can find companies with a massive amount of experience, in optimizing sites for higher SERP rankings.

In 2013 Google’s “Hummingbird” algorithm changes were one of the most significant ones in the tech giant’s history. Thus, a company with about a decade of industry experience will likely provide more effective services than a startup SEO company, for example.

SEO Plus

Some companies’ website audits cover more areas besides SEO. This can include social media presence and pay-per-click (PPC) ads. Both are critical factors for optimizing your website’s performance.

Today nearly 65% of Australians are active Facebook users, according to Stat Counter. It’s the world’s largest social platform, so it’s important to gauge your company’s presence on the social network.

Meanwhile, PPC requires higher average costs than SEO and effective long-term investment in terms of online marketing. Thus, it’s important for a website audit, to include an evaluation of your company’s PPC performance. In fact, if your company isn’t using PPC, an SEO specialist can also propose a strategy to use this powerful marketing tool for driving web traffic to your site.    

Improved Content  

Today it’s not enough for websites to have content or even lots of it. It’s quality content that will ultimately provide higher SERP rankings in the long-term. SEO specialists can use the website audit to review your company’s content. It can then determine strengths and weaknesses. In short, your company should be providing content that visitors are looking for.

Conversion Rates

This is one of the most important statistics for e-commerce companies. One of the goals of SEO is to boost web traffic to your site. However, it’s also important to increase how much visitors navigate your site. The ultimate goal is to have a higher ratio of buyers to visitors.  

If your company wants to boost SEO performance, then an audit by SEO Sydney services can help. It can evaluate and improve your site in terms of SEO, content, conversion rates, and so on. In some cases, the audits are also free and no-obligation, so literally, you have nothing to lose.

Author Bio: Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry.  She is a multi-niche content chef who loves cooking new things.