Pam Baer- Community Leader

Pam Baer is a native Texan who graduated from the University of Texas in Austin with a marketing/finance degree. Pam started her career in New York City in the financial services arena. Then as an entrepreneur she started a direct mail marketing agency focused on financial services, fashion and product launches; both consumer and business-to-business.

Pam then married and navigated cross country managing her Fortune 500 clients while starting her family in San Francisco. Pam has become a San Francisco-based community leader whose philanthropic work includes projects related to social good and healthcare for the vulnerable. Pam became involved with San Francisco General Hospital after experiencing their life-saving care on behalf of her son. She joined the board of the SFGH Foundation in 2002 and served until 2018. She was named a lifetime director in 2018 and remains very involved.

Pam has been instrumental in the Hearts in San Francisco Project – an auction of locally designed heart sculptures that are displayed both publicly and privately all over San Francisco.  The project and the yearly Hearts in SF events have raised in excess of $15 million for SFGH Foundation.

In 2014, Pam launched For Goodness Sake, a benefit corporation that procured and sold accessories then donated a percentage of the proceeds from the products sold to local nonprofits.  They focused on health, environmental and educational causes. In its 4 year duration, FGS and Pam Baer gave back more than $1 million to local organizations.


Pam also serves as a Founder’s Circle Member of Every Mother Counts (EMC), a Board Member of the Giants Community Fund and an Advisory Board Member of Nest, an organization dedicated to improving women’s well being and preserving important cultural traditions around the world.

In addition to her foundation work, Pam has held many trustee and board positions such as the Contemporary Jewish Museum, Jewish Women’s Giving Circle along with schools and initiatives that benefit her local community.   Implementing solutions for society’s vulnerable issues is a passion. Pam is married to Larry Baer, CEO of the San Francisco Giants, and together they have four children.