YouTube and You: How Entrepreneurs Are Embracing Video Optimization to Build Their Brand

According to the latest numbers released by YouTube, more than 2 billion users are logging into their accounts every single month. Daily uploads to YouTube are staggering as well with nearly 720,000 hours uploaded to the video streaming platform every 24 hours. Needless to say, staying competitive in the world of video streaming has become quite difficult.

In today’s visually driven world, how can entrepreneurs make sure that their content makes it in front of the right audience?

Optimizing YouTube for Entrepreneurial Success

Building a YouTube channel seems like a relatively simple task. Simply sign up for an account, upload an image for your profile, and begin uploading videos. Easy enough, right?

Well, not exactly.

To engineer positive growth as an entrepreneur on YouTube, there are going to be a range of essential practices that must be followed. Much like any other tool in the entrepreneur’s toolbox, getting the most out of YouTube will require a bit of preparation. Let’s break down a few key ways that YouTube brands can set themselves apart through the power of video media.

1) Create a Steady Stream of Content – Whether you are selling marketing eBooks or homemade goods, creating a steady stream of content is essential for finding success on YouTube. Create a schedule and stick to it and you’ll watch in wonder as your sub and viewer count grows. Make sure to link all of your content together through annotations and URLs in your description boxes. This will make it easier than ever for your potential customers to find new content to consume.

2) Optimize Your Channel – We can take a look at this YouTube Channel to see an example of an optimized profile. Don’t let your channel fade into the background and instead upload professional images, links, colors, and branding information. The more information you put on your profile, the easier it will be for your profile to be found.

3) Engage With the Metadata – To enjoy prolonged success on YouTube, you are going to have to get into the nitty-gritty details. Write a detailed description of your videos that focuses heavily on keywords related to your brand. Choose the right keywords and video categories, making sure to specify where needed. A video about Golden Retrievers can include “dogs” “golden retrievers” and “goldens” as examples.

4) Understand Your Audience – If you are trying to monetize your YouTube channel, make sure that you understand your target audience. According to the best SEO practices at the time of this writing, the ideal YouTube video length is roughly eight minutes. If you aren’t sure how long your video content should be, take some time to browse similar creators in your industry. Use this information to guide your content and be ready to adjust as needed.

Social media and video marketing are two platforms that are here for the long-haul. While we are well past the early days of social media and video marketing, savvy entrepreneurs can embrace the tips listed above to get a jumpstart on their competition.