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Phishing Emails and How to Spot Them

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Phishing emails have become a significant issue for business owners. This article explores what you need to know about this type of scam and how to spot them. 

Did you know that 74% of businesses in the US have reported experiencing a successful phishing scam over the last year? This is crucial as it means that the scams are often successful and do put companies at a significant level of risk. 

It is also 14% higher than the global average and research suggests that these types of scams are on the rise. That’s why it’s important to ensure that you do understand how to recognize a phishing scam.

 If you know what the emails look like then you can ensure that your business isn’t the next victim.

Phishing Scams Explained 

A phishing scam usually takes the form of an email sent to a specific individual with the aim of them performing a certain task. The attack could use a variety of techniques including getting info from social media to ensure that the email looks genuine. 

They could request the individual clicks on a link or trick someone into logging in with a particular password. 

Socially engineered emails are particularly dangerous because they look like the real article. This can bring devastating damage if an individual completes the task requested. So, what are the ways to spot a phishing email?

Watch Out For Bad Grammar And Spelling

An email that feels particularly unprofessional can be a sign of a phishing email. However, do bear in mind that this will usually be from an amateur scammer. The most dangerous scammers won’t make this mistake. 

Although they might be foolish enough to start an email with a greeting that is unfamiliar or that doesn’t fit quite as it should. Starting an email with ‘Dear’ is a classic example of this. 

Inconsistencies In The Email

You might also notice that there are various inconsistencies in the email. One of the most common would be an email address that is completely different from the organization it is being sent from. 

This could have an address that is in no way related to the individual who is supposedly messaging you. IT services in Santa Rosa, CA, and similar solutions can reduce the emails like this that reach you by monitoring your accounts.

Too Good To Be True

Finally, emails like this will often provide the offer of rewards that can be deemed ‘too good to be true.’ A common tactic to get people to take action is to claim that they will be rewarded for doing so. If in doubt, you should make sure that you try calling the individual who is supposedly emailing you. It’s likely that this will verify it is a scam. 

We hope this helps you understand everything that you need to know about phishing scams in your business. Don’t forget, your best form of defense is always going to be training. 

You need to make sure that everyone in your business can recognize the signs of this type of scam. Particularly, those who can provide access to the sensitive data that your business stores. 

Impact Of Drug Addiction On Entrepreneurs

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Photo by Mikail Duran on Unsplash

Entrepreneurs are more vulnerable to substance misuse, including alcohol and narcotics. This is because liquor and other chemical substances are constantly present in the business environment, and entrepreneurs are often one of the most exposed workers in the business industry. Entrepreneurs are constantly meeting people in business to discuss some terms and to deal with their products. Every time these entrepreneurs have a meeting, liquor or other chemical substances such as drugs are always present.

There are also several entrepreneurs that are rehabilitating drug addicts, and they allege that some bad business interactions have impacted them. Gambling, drug usage, and other vices are attractive to people in the business world, particularly business owners since they imitate the highs and lows of growing a small corporation into a multibillion-dollar organization. This means that if an entrepreneur meets a person in business for a meeting, drugs and alcohol will almost certainly be present.

In the wide world coaching website of Jason Shiers, a professional transformative coach and a licensed Addiction and Mental health specialist, he stated that “When people are desperate, they are often beaten into a state of reasonableness, they become open to something new because all else has failed.” If you want to read more tips about life and look for reasons why you need a transformative coach, you can click here now. 

In response to Jason Shier’s statement, individuals anxious to find alternative answers to obtain what they want are more likely to be open to new ideas and willing to go to any length to acquire what they want. However, when it comes to making sales with other people in business, trust is essential. As a result, they must do everything, including risking exposure to alcohol and other drugs, in order to reach an agreement. This is a huge worry in the industry, and many people wonder what the consequences of drug addiction are for businesses. On the other hand, this essay may provide a more realistic explanation of what would happen to entrepreneurs if introduced to drugs.

The impact of drugs on entrepreneurs

When business owners become addicted to drugs, it will primarily impair their job performance and, in the long run, will either damage their whole career or, in the worst-case scenario, result in their death. In addition, drug users’ judgment will be compromised, and their reflexes will be slowed.

This implies that your effectiveness as an entrepreneur will plummet since your eyesight will be clouded, and your judgment will be impaired. Your reflexes would also be hindered, which means that if you needed to improvise as an entrepreneur to make a sale, you wouldn’t be able to do it since you were high on drugs. 

Because drugs might hinder your motor function, you won’t develop fresh ways to promote your goods. The ability to develop and create new things is an entrepreneur’s greatest strength. If you allow drugs to take it away from you, you will almost certainly want to end your career. 

As I have stated, drug addiction might have contributed to their deaths. If the entrepreneur was introduced to drugs as a result of a business encounter involving drugs, there is a good chance that the entrepreneur will return to that businessman and ask for more. Drugs are extremely dangerous, and anyone involved in any manner may expect to die at any moment.

If you know an entrepreneur who engages in this type of approach and is ready to expose himself or herself to drugs, you should immediately intervene. If the person admits using such an approach, immediately confine him to a nearby drug rehabilitation institution to treat his drug addiction before it spreads.

Why Hotels and Resorts Need SEO Services

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Every industry is turning to digital solutions as we move out of a global pandemic that wreaked havoc with tourism and that applies to hotels, resorts and spas, wherever in the world they happen to be. Now that the vaccines are being rolled out, there is a light at the end of a very dark tunnel and hopefully, 2021 will see the return to normal global travel.

Search Engine Optimisation (SEO)

What does a person do when they want to book accommodation? Most people go straight to Google and that means a hotel in Bangkok or resort in Phuket needs to have their website optimised for Google searches. If you own such an establishment and are not using SEO services, this is something you should remedy, as you could be losing hundreds of potential guests. When a hotel makes an enquiry with an SEO agency, they would carry out a digital audit, which is free and without obligation and this helps them to determine the strength of the client’s digital profile.

Creating a Digital Marketing Plan

Armed with the data from the online audit and the client’s input, a suitable digital marketing plan can be created by the agency and should you be in agreement, the work can begin. Such a plan would likely include all or some of the following:

  • Optimising for Google
  • Creating social media accounts
  • Changing website content
  • Listing in business directories
  • Pay per click advertising

As a hotel owner, you need to research to find target groups, then the SEO agency can find the best digital platforms where you can reach your target audience with rich and engaging content that is created by professionals. Here is an article to help you decide if the time is right to buy a company vehicle.

Online Reviews

You simply must join forces with reputable online review agencies, as the majority of potential guests want to read the online reviews and with ratings of up to 5 stars, you need to be at the top of your game because reviews are not always positive. Let the SEO agency take care of the reviewing process and this will become a valuable feature that gives guests peace of mind.

Keep Abreast of Covid Restrictions

You should bookmark the government page regarding Covid-19 as things can change very quickly when dealing with a virus. If tourism is given the green light to resume in 2021, you should be prepared for a busy season, as people missed out on a couple of annual holidays thanks to the pandemic.

Special Promotions

Now is the time to start planning your summer specials and if things do open up as expected, you will need a full army of staff. You could also contact the government about using your hotel for state quarantine, which might be a wise thing to do. Whatever your promotions, engage the services of an SEO agency who can ensure that your message reaches the right people.

Hotels and resorts have had a very difficult 2 years and we all hope that 2021 sees the return to normality.

When Do I Replace, Update, or Upgrade?

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Is your business’ data reliably backed up? Do you find your existing managed backup and recovery technology is an obstacle to getting work done? When your IT becomes problematic, it is crucial to know what to do and where to turn, especially before an emergency situation occurs. 

You do not need to have all of the answers yourself. Instead, work with a managed services provider who can determine your best course of action, whether to replace, update, or upgrade your current IT system?

Replace

Deciding to completely replace your IT backup solutions is one that requires thought and determination of the outcome. Ask yourself if you are completely satisfied with your current system? Is it easy to use and fully functional for your needs? Can it be either updated or upgraded? 

If not, it is time to wholly replace your old arrangement with a more comprehensive managed backup and recovery system. Another reason that you might choose to replace your existing platform is that it is difficult to use. An issue of great concern arises when your current system is no longer supported for updates or upgrades. 

This scenario potentially puts your data at risk for loss after a disaster or simply as time goes on and the system stagnates without support. If you are unable to seamlessly, and easily back up your integral data to run your business effectively, that is a potential liability in the loss of essential information to continue operations.

Update

By definition (in the technology world), an update means bringing something up to the current date. It does not necessarily mean that the content or technology will be improved upon by any means other than a patch or operating system update that addresses potential weaknesses in the software. 

With an update, you are still able to use your managed backup solutions as you have always done without many, if any, changes. This makes an update an economical and easy solution as you will not need to learn new processes to use the system. If your current application is still fully supported and effective, there is no reason to spend unnecessary time or money on bringing in a new platform.

Upgrade

When you choose to upgrade your backup system, you are essentially opting to raise the standard of the equipment and/or the technology involved to elevate it to a higher level than where it is currently. 

This decision can be a more cost-effective resolution than a fully managed backup and recovery replacement will be. The key here is, once again, whether the operating system is supported by the developer and whether it is a functional product that enhances instead of detracts from your daily business operations.

Whether you read this article because you are in crisis management mode, or doing your due diligence, it is beneficial to maintain a proactive stance towards your business data and proprietary information. Do not let an opportunity to mitigate an unnecessary risk pass you by, contact the experts in managed backup and recovery today. 

Why Is Casual Dining Such A Hot Market?

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The market for casual dining has grown over 550 percent in the past twenty years. Food brands that offer fast and casual dining have seen an exponential increase in sales over this period. Those that do not offer casual dining have not seen as much of an expansion. 

Quick and Easy

The reason being for casual dining being so hot right now is due to the fast-paced experience. Due to the modernization of our world through digital technologies, customers want to receive their goods and fulfill their experiences quicker than ever. 

It seems that long gone are the days of hours-long dining experiences. Instead, customers want something quick and easy to satisfy their stomachs. 

Simple Online Ordering App

Two ways to make the dining experience casual and quick are through apps and fast-food service. 

Although the majority of people want fast-casual dining, not all of them do. Fine dining restaurants or more luxury restaurants do not need to be ruled out here. 

You can still have a fine dining restaurant and make it casual nowadays through online food ordering. This way, you can still retain customers but allow them to enjoy your restaurant food from the comfort of their homes. Some people are still happy to spend a lot of money but want a faster and more casual dining experience. 

To achieve this, an online food ordering app is key. This will allow customers to order directly from your restaurant and then they can either pick up the food or get it delivered. 

Ensuring that you build a simple ordering app will keep customers engaged and it will be easy to navigate. Filling up an app with complex designs will slow it down and make the ordering process confusing. 

Opposingly, fast-food chains are increasingly popular due to their ability to offer fast food and fast service. People want to satisfy their taste buds quicker than ever nowadays. Thus, offering either quick in-restaurant service or ordering through an app is crucial to attain and engage customers. 

Fine dining restaurants can now engage customers who want a casual experience. Yet, the fast chains are still more popular. If a fast-casual food brand can offer quality ingredients, quick service, and a casual dining experience, then customers will most likely choose it over more luxury dining experiences. 

Quick Dining

Moreover, fast-casual dining has improved throughout the years. No longer are the only options fried foods or pizzas. Now, you can find all types of cuisines within the fast-casual dining market. 

Third-party apps also allow groups of people to order from multiple restaurants at once. Thus, everyones’ taste buds and food preferences can be satisfied. 

For a restaurant to attain its customer base, it will need to offer good quality ingredients as well as fast and casual service. No business can gain and attain customers with just fast service. Everything from ingredients, menu choice, and easiness needs to be accounted for. 

Fast-casual dining is often more affordable too, which can be seen as a great selling point. More and more brands are competing for the top spot in this hot market. To stay at the top of the game, they need to offer good prices, ingredients, service and meet customers’ demands. 

Using the World Wide Web to Help Your Business Grow

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Virtually everyone in modern society has access to the electronic media and business has responded to this by marketing their products and services via websites. Consequently, the Internet is flooded with literally millions of websites promoting a host of products and services. 

Some design fundamentals

Ensuring that your website attracts large numbers of visitors requires the offices of a professional web page designer firstly to get them to the site’s home page, which requires an understanding of how search engines use algorithms to establish pecking orders. The site also needs to provide visitors with a very clear and simple interface that enables them to find what they are looking for easily. In other words it needs to be user friendly because if it isn’t most visitors will back out and look elsewhere.  

Showing people what you do

That’s covered, in a nutshell, the architectural aspects of your website. Now we come to the contents, which is where you, the proprietor, come in. As for the textual information, the golden rule is to keep it short, clear, and to the point – informative. Cut out the waffle; leave that to your competitors. If you want your potential clients to know that what you are offering is the best value for money, don’t tell them. Show them! Luxury Da Nang Villas do just that with slide shows of well-chosen photographic images that show the visitor what the resort has to offer. You don’t need to be able to read Thai script to get the message. Relevant pictures, video clips and graphics if well executed and strategically placed can have as much impact as well-chosen words. And although technology has equipped us with the means to create such inputs ourselves, much better results will be obtained if the task is placed in the hands of an expert. It’s money well spent.

The importance of a good customer experience

Job done? Not by a long shot. Having attracted growing numbers of clients it’s essential that they are provided with customer satisfaction. This will be achieved in different ways according to the products or services you are providing. For service industries such as hospitality this may involve staff training or the hiring of employees with proven track records. Manufactures and retailers have to provide customers with the quality they have paid for, reliable after-sales service and promptly honour guarantee agreements. Customer care has always been an important aspect of doing business because while a satisfied customer will share their sense of satisfaction with peers, a dissatisfied one will also share, to the detriment of your business. And in the modern world, the word will spread more quickly and widely than in the past due to the connectivity provided by social media. Images posted on Instagram and comments made in social media apps such as Facebook and Twitter have the potential to influence large numbers of potential customers. 

Essential knowledge

Establishing a business or business relationship in a foreign country is far more likely to be successful if, before doing so, you brush up on the culture and legal requirements of the country. Your home country’s trade department is likely to provide essential information on these matters as, for example, the Australian government does for those considering doing business in Thailand.

How to Create a Great First Impression at a Business Meeting

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Business meetings can be tough. You’ve got to make sure you present yourself well and are well-prepared for anything that comes up. The way you look is important when you are doing business. Being smart and professional is essential, even if you work in the kind of industry that’s usually fairly casual. Here’s how you can create a great first impression at meetings.

Make sure you have clean, clear skin

You don’t have to look ultra-glamorous for a business meeting, but if you want to feel more confident, then having clean, clear skin can help. It’s worth making an appointment at https://labskinclinic.com.au/ to treat any areas you’re self-conscious about before your big event. Some women even have a little bit of filler or a similar treatment to give them confidence when they have a meeting on the horizon.

Dress to impress

Dressing the right way will give you a confidence boost when you stand up and make a presentation. If you have a meeting, you should make sure you:

  • Wear something that’s comfortable – avoid anything too tight-fitting or high heels
  • Keep things simple – a plain dress or trousers with a blazer is all you really need
  • Keep accessories pared-down – avoid anything clunky or over the top
  • You don’t have to be too formal – many companies now have a more relaxed dress code

Looking professional is the most important thing, as this will ensure you look the part when you enter the room.

Arrive on time

It’s important to show up to your meeting on time, with a little extra time for setting up and preparation. If you’re someone who is often turning up at the last second and looking flustered, you should make sure your work life is balanced, and consider looking at your schedule to make more space. 

If you have a way to travel to the meeting, make sure you account for things like rest stops, traffic, and other potential problems. Most clients take a dim view of people turning up late, even if they do have a good excuse.

Be well-prepared

Being prepared is essential for big meetings. You’ll no doubt have to make a presentation, so make sure this is all put together and you’ve practiced it with timings etc. You should also read up on the industry in general and things like business legal essentials, so that you know what you’re talking about. Nothing is worse than being asked a question and not knowing the answer, so you need to ensure you know what you are doing when you arrive. 

Meetings can certainly be nerve-wracking, so it’s important to be well-prepared before you arrive. From sorting out imperfections that can ruin your confidence, to making sure you know what you’re doing in terms of presentations or speaking points, the right prep sets you up on the right foot. You have a much better chance of a successful meeting if you follow our guide, no matter what industry you’re in or what you do for a living. 

5 Ways to Secure Your Business Inbox

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You need to practice online security as much as you can, and that includes your emails. Email is the most popular channel of communication for businesses, which means that you need to protect this from hackers. But, how can you do this?

  1. Encrypt Your Emails

If you want to protect your users and company data, encrypting your emails is a must. It doesn’t matter how big or small your business is, it needs to be done and you can use an encryption service that will secure your emails without making it difficult to send or receive them. 

The main point of encryption is to ensure that the emails are only ever received by the person that is supposed to receive it. This usually works by being asked to log in to view any encrypted email, giving you more control and being able to revoke access to the wrong person. 

  1. Phishing and Spam

Phishing is the biggest threat to a business, and usually comes in the form of an email. They try to target users with fraud, attempts at impersonation, or social engineering in order to get someone to click on a malicious link. Once you click on this, they then have successfully placed malware or some kind of software into your computer, giving them access.

To protect yourself against this, you should implement a secure email gateway. Also, try to use a URL threat defense technology of some kind to scan through your emails and look for malicious links or attachments. If found, they can be stopped from being delivered. 

  1. Don’t Bother with Attachments

PDF and word documents are two of the most common attachments that you will find being used for spam emails, fraudulent emails and so on. As such, we recommend that you do all things like this on something like Google Drive, and then a link can be shared in the email rather than a large attachment.

If you see a large attachment in an email, especially from an unknown sender, do not open it. You never know what it is going to be.

  1. Password Management

Theft of things like credentials is a huge problem for businesses. Phishing attacks often go for the password and this is because the account can hold data about the company, the customer and financial information. All of this is very interesting to someone conducting a phishing attack, and they can be used for blackmail, or simply releasing information to ruin your reputation.

Largely, these emails will ask you to reset your password or log in on a fraudulent site so that they can scrape the information. You can implement business password management solutions that allow employees to implement secure passwords. Admins will also be able to see who is using weak passwords, while ensuring there is a different password for each account.

  1. Malware

Malware is often attached to emails that have a link in them asking you to follow it. If it doesn’t take you to a payment page or something like this, but takes you to a random page and asks you to click again, it could be the hacker trying to get malware onto your computer. In fact, sometimes it is attached to the email attachment itself and this is a huge problem for businesses. 

If you are unsure where your company stands in security procedures and training, consider looking into IT services in Fort Lauderdale for clarification.

How Businesses Lose Data Through Printer Security Breaches

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It’s hard to imagine a world without the technology we take for granted every day, smartphones, laptops, desktops, tablets, and of course, printers. But are we forgetting that these devices also pose a threat to personal and professional security, as they often contain vital information about us and our clients. In this article, we explore the dangers of data breaches in innocuous devices we use for work every day and how we can stop this with a Managed Service Provider. 

Printer Hard Drive Breaches 

Like laptop and desktop computers, printers also have hard drives. A hard-driving printer stores data and information relevant to the company and its clients. This stored hard drive data can be deployed quickly and effortlessly to accomplish tasks within a company. Unfortunately, there is a downside. 

The price a company pays for this efficiency is a weak link in its data security. Cyber criminals may not only be targeting mainframe hard drives, they will probably go for printer hard drives as well. These store copious amounts of data that can be used by cyber criminals. 

An Invisible Computer 

Cybersecurity companies sometimes scratch their heads and wonder how a security breach transpired. All of the devices and PCs were covered by encryption and firewalls, but the cybercriminals were still able to steal valuable data. It’s possible the breach occurred because of the vulnerable printer. 

Cybersecurity firms should know better. The fact is a printer today is just as much a computer as a laptop, even if it doesn’t have the same look and functionality. If printers are not treated like computers and locked down to the same effect, companies will continue to be hacked and data stolen. 

Older Technology 

Today we can speak of printers as computers because they often contain a hard drive and AI intelligence that upgrades them from the basic devices we imagine from days gone by. The trouble is, these landmark devices put the old ones to shame, especially in data security. 

A modern printer not only has encryption and firewalls set up, but it can also identify and shut down if they detect a breach. This is not something older tech printers are capable of, so if you’re still running one in your business it may be time to upgrade your devices or your data security with managed IT in Warr Acres, OK

Inadequate Training 

Training your staff seems like one of the simplest measures to take to avoid data security breaches in your company, but many companies either don’t train their staff on data breaches, or don’t train them well enough.

By not training their staff well enough a company could lose vital company or client data that impacts revenue and reputation. Although training alone will not be enough to secure the company data, it is part of the supporting infrastructure that must be built to combat cybercrime. 

Nicole Johnson-Hoffman of OSI Group Has a Global Vision for Beef Sustainability

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As the world grapples with providing a food supply to feed us all in the midst of climate change and a strain on natural resources, one group is taking a lead role in preserving a valuable commodity — beef.

The Global Roundtable for Sustainable Beef (GRSB) is at the forefront of ensuring that the world’s beef value chain of producers, processors and stakeholders uses ethical practices throughout the beef supply chain. The group is developing science-based strategies to ensure that the beef consumed across the world is treated well and processed using the highest standards and conforming to global guidelines.

Helping advance the work of the GRSB is Nicole Johnson-Hoffman. Johnson-Hoffman is the senior vice president and chief sustainability officer for OSI Group, one of the world’s largest food producers, with 65 facilities in 18 countries.

Johnson-Hoffman is also the immediate past president of the GRSB. In that role, she has been working closely with other directors and staff to address beef sustainability broadly. As the group has shifted to an evidence-based, science-driven model, it is beginning to push back against critics and see tangible impacts in examples shared across the industry.

About the Global Roundtable for Sustainable Beef

With 500 members in 24 countries, the GRSB represents key stakeholders across a range of constituencies. Its members include farmers, ranchers, processors, retailers, researchers, regulators and policymakers. Established in 2012, the network’s mission is to “advance, support, and communicate continuous improvement in sustainability of the global beef value chain through leadership, science, and multi-stakeholder engagement and collaboration.”

The GRSB has a laudable vision for a world where “beef is a trusted part of a thriving food system in which the beef value chain is environmentally sound, socially responsible and economically viable.”

Its leadership encompasses six core constituencies:

  • Producers and producer associations
  • The commerce and processing sector
  • Retail businesses
  • Civil societies
  • Allied industry initiatives
  • National or regional roundtables

Principles Rooted in Climate Change, Land Use and Animal Welfare

Under the leadership of Johnson-Hoffman and others, the GRSB has focused on three areas of sustainability: animal health and welfare, climate change, and land use.

These areas are represented in the roundtable’s five core principles:

  1. Animal Health and Welfare. This principle centers on the animals and their welfare throughout the lifecycle. Under this principle, the producers and processors in the global beef value chain are expected to manage and respect animals responsibly, with a focus on their health and welfare. The responsibilities include adhering to guidelines set by the Office International des Épizooties (also known as the OIE or the World Organization for Animal Health) on animal health and welfare. The guidelines cover:
    • Providing adequate water and feed
    • Providing cattle with proper health care
    • Using veterinary pharmaceuticals and vaccines responsibly and in accordance with labeling
    • Taking proactive steps to reduce disease, injury and pain
    • Providing an environment that promotes good health, including air quality, stocking density and surfaces
    • Transportation practices in line with OIE guidelines
    • Procedures in place at processing plants, including slaughtering procedures, that align with animal welfare guidelines used by the OIE
  2. Natural Resources. The global beef value chain is expected to use and protect natural resources responsibly while adhering to practices that sustain and restore the ecosystem. Among the key practices are carbon sequestration; resource use efficiency; soil management designed to promote healthy usage; and water conservation, filtration and recharge. The use of these practices is expected to build resilience within the ecosystems, allowing them to be used continuously while providing for recovery from climate issues or severe weather events.
  3. People and Community. Stakeholders within the global beef value chain must protect and value human rights. The principle is centered on the roles we all play within various communities, including the important components of culture, employment, health, heritage and land rights. The principle states that stakeholders will comply with relevant local laws while acknowledging there are inconsistencies in those laws in some areas, and in other areas, some of those laws do not exist.
  4. Food. Global stakeholders must commit to sustainable beef practices that ensure beef safety and quality. This means investments in continuous improvements that provide beef quality, food safety, information sharing and waste reduction. These improvements should be based on science.
  5. Efficiency and Innovation. Stakeholders are expected to encourage innovation, waste reduction and optimal practices for production. Improvements should help the industry adapt to internal and external challenges while efficiency initiatives should center on education, partnerships and knowledge that is shared across the industry, environmentally sound, grounded in scientific research, and socially responsible.

With more than 25 years of agricultural work experience, Johnson-Hoffman has high praise for the Global Roundtable, saying that she “(has) never found another organization that is able to move forward into constructive, informed and compassionate engagement between agriculture and its stakeholders until the formation of the GRSB.”

She has cited that GRSB’s focus on science-based inquiry drives results.

That’s different from where the organization was very recently. In the past five years, she notes the group has used the evidence that it has gained from examples across the world to refute claims that the beef industry is unwell or unsafe.

 “We that work in the beef value chain are privileged to be part of an industry that means so much to this world,” she said recently.

“Our industry feeds people, cares for animals, protects our environment and sustains vibrant communities,” she said during the Global Roundtable’s 2021 Global Conference on Sustainable Beef.

A Global and Local Commitment

For Johnson-Hoffman and OSI Group, the commitment to sustainability is at the core of their work. The company has developed committees, structures and a strategic plan around sustainability that is regularly updated. Johnson-Hoffman and others participate in many other local, regional, national and international efforts to ensure that the beef we consume and the resources used to process it are healthy and well treated.