NFTs are gaining popularity in the blockchain industry, and as such, more people want to know how they can promote them, where they can promote them, and how they can do it most effectively.
In this guide, I’m going to show you where you can promote your non-fungible token (NFT) and the best ways to do it. You can use many places and ways to get the word out about your NFT. This guide will focus on both free and paid methods that anyone can do.
Giveaways (Paid)
The ultimate goal of any business is getting its product in front of as many potential customers as possible. That’s why giveaways are a great way to build up a mailing list, get people talking about you, and ultimately increase sales.
It’s also one of the most affordable marketing strategies around. So if you’re looking for a quick win, giveaways might be right for you.
You can use several different giveaways: social media contests, prize drawings, sweepstakes, referral programs, and more. With that said, there are also some common pitfalls to avoid when promoting through giveaways.
One is spamming your followers with links in an attempt to grow your list quickly – but only giving them time to enter once. Not cool. Another is putting too much pressure on your followers by asking them to complete lots of actions before entering or making it difficult for them to share the contest on social media.
Don’t make your audience feel pressured into participating just so they have a chance at winning. Remember, they’ll never buy from you again if they don’t feel like they had an equal chance to win from day one.
Influencer Marketing (Paid)
Finding influencers with a large following is an excellent way to promote your product. They have already built up a following of people who could be interested in what you’re promoting.
The cost depends on how many people they can reach with their posts, but you can usually find someone for as low as $50-$1000 per post. It’s worth noting that there are some caveats, though:
- You might want to consider whether or not the influencer’s values align with yours.
- Influencers may also request money from brands (called shoutouts) in order to mention them on social media.
- If you’re looking for more niche markets, influencer marketing may not be the best idea because it will only target the audience of one person instead of spreading out to a larger audience.
- To make sure that an influencer reaches out to all demographics, ask them about their demographics before deciding if this strategy is right for you.
Twitter Influencers In Your Niche (Paid – Reach Out Directly)
One of the easiest and most cost-effective ways to get your product in front of people is through influencers. In order for this strategy to be successful, you need a product that will be interesting or relevant enough for the influencer’s audience.
The more niche an influencer is, the more likely they will be interested in endorsing your product. Promoting on influencers’ social media accounts can range from $5-$500 per post, depending on how many followers they have on their accounts. For example, Twitter influencer Selena Gomez has just over 66 million followers.
Considering that she charges $20,000 per post, it’s understandable why companies would want to pay her to advertise their product. If you’re looking for an alternative option with fewer followers but still some clout, many social media stars charge about $50-$100 for sponsored posts.
Once you’ve decided on which influencers to approach, start by browsing their tweets. They may mention products they like or brands they work with often, which could mean your product fits within their content type.
Tweet them directly if they don’t respond to any of your messages. You’ll want to come up with something specific (not hello.) so make sure you know what kind of promotion you’re after before getting started. Thus you can get NFT Twitter engagements.
Buy Facebook Ads (Paid)
The Facebook ads platform is extremely robust, with a lot of options. When deciding how to structure your campaign, one key consideration is how much you’re willing to spend on it. The higher you set the budget, the more people will see your ad.
If you have a limited budget and want to reach as many people as possible, try running an audience-targeting campaign that will help you reach people based on demographic information like age, gender, location, etc.
For example, if you are advertising a new product that caters to Millennials in Chicago, Illinois, this would be the perfect audience for your campaign. You can target other audiences, too; just don’t forget to keep track of what works and what doesn’t so you can tweak future campaigns accordingly.
Reddit (Free)
Reddit is one of the internet’s most popular social media sites, with over 300 million monthly visitors. The site’s popularity means many subreddits are devoted to topics related to NFT.
For example, r/CryptoCurrency is a general subreddit devoted solely to crypto-related discussions. There also exist specific subreddits for trading in particular tokens] such as r/NFTMarkets or r/NFTTrades. To post about an NFT on Reddit:
- Create a new post by going to the ‘Create Post’ tab at the top of any page and then using the ‘Submit A Link’ button below Post Type.
- Enter your title (include keywords) and text (explain what you’re posting), and select self from the dropdown menu.
- Fill out any relevant tags (keywords) before submitting your post.
Facebook Groups (Free/Paid)
One of the most popular social media channels for promoting a new product is Facebook. You can use two types of Facebook groups: those that charge money and those that don’t. One of the groups that charge money is called Boosted Posts.
The benefit of using this group is that you get more exposure for your post, and more people will see it in different countries. However, you need to purchase an ad before being able to use the service.
The other type of Facebook group is one that doesn’t charge any money, such as The Official NFT Group On Facebook. You just need to make sure that your post doesn’t violate any terms and conditions.
Forums (Free/Paid)
Forums like Quora can be a great way to reach more people. Use caution when posting on these sites, as you may be met with harsh criticism or not get any responses at all. Try posting in Quora that is related to what you’re promoting.
For example, if you’re trying to promote a new NFT, you could post on NFT_TRADERS. If you have an ICO coming up, then find an appropriate forum and make sure to post about it there. In addition, some forums are exclusive to members only, so they’ll require payment before accessing them.
Steemit (Free/Paid)
There is no better way to get a lot of people interested in an NFT than by using Steemit. It’s one of the more popular social media platforms, with millions of users around the world.
The site allows you to post content that can be upvoted and commented on by other members. You’ll also get a lot of traffic from outside sites that link back to your content on Steemit. Keep in mind, though. You have to pay for posts if you want them featured on the front page.
Additionally, use hashtags related to what your company does (e.g., #crypto) or topics relevant to your project (e.g., #realestate). Another thing to keep in mind is that Steemian influencers may agree to post about your project for a price.
Consider reaching out to them before posting anything publicly so they know about your product before others ask questions.
Remember, everyone on the platform has their own unique style when it comes to writing, so make sure you take advantage of this opportunity by tailoring messages specifically for each person.
Discord (Free/Paid – Reach Out Directly)
Discord is a chat service that lets you form communities, talk with friends, join servers, and so much more. With over 300 million users, Discord is a great place for anyone looking for an easy way to connect with people in their niche.
What’s also really cool about Discord is that you cannot only post on public channels but also create private channels where you can have discussions without being bothered by non-relevant posts or comments.
To make your own private channel, all you need to do is invite someone else (or multiple others) and then change the settings so only those invited can post or read messages on the channel.
Instagram (Free/Paid)
Instagram is a great place to start when you want to promote your NFT. You can share images and videos or write a post about what inspires you or why you created your product.
The only downside is that Instagram doesn’t have the reach of other platforms like Facebook. If you’re looking for something that has a wider reach, try using Twitter’s promoted tweets and Facebook ads.
TV ads (paid)
TV ads can be very expensive, but they have a huge reach. This might be a good option for you if you can get a deal with a TV station. It is important to note that TV ads will not typically work on niche products.
Television spots work well if you’re looking to advertise a national brand or product like McDonald’s (MCD) or Coca-Cola (KO). But if you sell something more niche, like an art company in New York City, then television isn’t going to help as much.
In-App Ads (paid)
App Ads is a great option if you want to get your token in front of as many people as possible. You can set up an ad campaign with parameters like location, age, gender, and interests. The ads show when users are scrolling through their app store, looking for something new to play or watch.
In-app ads generally have good conversion rates because they reach players who already have the game downloaded on their phone or tablet, which means they’ve already shown interest in playing the game. The downside is that they’re expensive and don’t work well for more than one title.
Final Thought
NFTs can be a lot of fun but can also be difficult to get attention for. Many people don’t know how to find or use an NFT, and you might not know where to start when promoting your own.
This is why we’ve compiled a list of some great ways you can get your hands on new followers for your Twitter account, as well as some other tips for getting more engagements with those who already follow you.
